Email Marketing Advantages
E-mail marketing provides a reliable form of communication between the brand and its customers. It’s a cost-effective solution for brands to reach customers where they can choose the target audience and the amount they want to invest into the strategy. Apart from reliability and cost efficiency, there are multiple other benefits associated with the use of email marketing as your primary marketing strategy.
First, E-Mail Marketing gives users a freedom to target various customers based of different personas and provide them with content that is tailor made to their needs and interest which would lead to better engagement from the customer side. Second, email marketing is a good method to increase sales.
Marketing Week states that 73% of marketers rate email as the number one digital channel for ROI. One very important advantage with this strategy of marketing is that there are multiple methods to track the effectiveness of your marketing strategy using analytic tools and email conversion rates.
The advantages discussed above are mainly from the point of view of the company but there are many advantages from the customer point of view as well. One would be that this form of marketing is a less intrusive when compared to telephone marketing because the customer can choose when they want to view the email and can also choose whether to stop receiving the mail. Another important feature is that the customer can choose whether they want emails to be sent to them and also the frequency at which emails are sent to them. This makes it much more convenient for the customer when compared to advertisements which they have to watch at least for a few seconds if it pops up.
E-mail marketing can also be used to increase brand awareness and to provide vital information to customer such as sales and other offers that are available. This method can be made more efficient by combining analytics and email marketing. The company can use analytics to figure out the type of products that customers buy and send them emails about such products if there is a sale or promotion associated with them.