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Local SEO
for small Business

How we helped a local small business improve the number of leads?

YashaaGlobal - Jacksonville Graphic Design Company
  • 880%

    Increase

    In Website Visiblity In SERP

  • 450%

    Increase

    in leads from Local clients

  • 763%

    Improved

    visibility in GMB

Project Overview:

A small business in Jacksonville contacted YashaaGlobal for Local SEO services, they operated in Jacksonville and nearby areas and were delivering their services all over Jacksonville for a decade, but due to an increase in competition, they were struggling to grow their business.

Though the business had an online presence when they contacted us, it was not adding up any value to their business. The website was slow, not optimized for SEO, and not properly planned.

The owners were willing to boost their online presence in Jacksonville and drive leads for their business.

Problems and Challanges:

When the business owners contacted us with their requirements, we at YashaaGlobal, analyzed their website and did a market research for planning. Through our observation, the website needed many improvements for SEO as well as the User Experience of the website.

After the market research for the niche, we discovered that performing Local SEO and Google My Business optimization will help drive a lot of traffic to the website, which would lead to more conversions to the business.

The challenge here was to rank the website on medium to high competition keywords and improve the visibility on Google My Business listing.

STRATEGIES AND SOLUTIONS

Build a robust and user-friendly interface to improve conversion rate

 
Improved the website loading time

Website loading time is the most important factor that decides the ranking on Google and the bounce rate of the website. Our experts at web design jacksonville started optimizing the website by removing all the excess and non-useful content that makes the website heavy. We also took the measures:

  • Compressed the large-sized images, which resulted in the fast loading of the images on the website.
  • Minified the number of JavaScript and CSS files that helped the website to load quickly
  • And used multiple optimizing techniques to make the website more stable and lightweight
Enhanced the User Experience

Our team of professional website designers improved the navigation through the website in such a way that it is easy for any new user to easily understand the website, and access the content they are looking for.We placed the required information like Contact information in easy reach of the viewers so that they didn’t need to visit multiple pages to find it.

Targeting Local Keywords for improving SEO ranking

 
On-Page SEO strategy

YashaaGlobal’s SEO experts analyzed the website and optimized it in order to enhance the website’s ranking on Search engines and also maintain a high-quality content. Following are the on-page SEO strategies that we used.

  • Keyword research and competitive analysis regarding the company’s niche
  • Optimization of targeted Local keywords
  • Internal Linking
  • High-quality content
  • Blog with resourceful content and keywords
  • Optimizing Meta-Tags, Meta-Descriptions, URL, Title of pages, and blogs for SEO
Off-Page SEO strategy:

To rank a website on search engine results, the website must have good DA. YashaaGlobal’s back-linking experts built quality backlinks to the website using powerful back-linking techniques. Our main focus was to only get the backlinks from the High DA websites that helped our client’s website rank better and quicker. We also used the following off-page strategies.

Guest Posting on High DA website Powerful link building techniques

Optimizing Google My Business for improving visibility on GMB

 

Google My Business is a great way to drive traffic to small and local businesses if optimized properly. YashaaGlobal’s SEO experts have worked on multiple Local SEO projects, and are experts in optimizing Google My Business Listing. We took the following steps.

  • The very first process was to complete the business information
  • Following NAP(Name-Address-Place) citations
  • Publish posts and images on Google My Business weekly
  • Respond to Customers reviews
  • Answer the Questions asked by viewers

The consistent efforts on Google My Business Listing lead to the visibility of Business in Google My Business’s Top 3 results.The increase in the number of views directly increased the number of leads for the business.

Before:

After:

Results

Increase in Website’s Visibility

YashaaGlobal’s continuous efforts helped the website to rank on the top results for the targeted keywords, which lead to continuous and genuine traffic to the website. It also led to:

  • Increase in organic traffic
  • Increase in website’s impressions
  • Improvement in visibility of website on Google SEO ranking
  • Visibility in Top 3 results on Google My Business

Increase in Number of Leads:

  • Increase in Leads through website and blogs
  • Increase in Leads through Google My Business

The increase in the number of website traffic, and a robust user experience led to the increase in number of leads, thus improving the conversion rate and customer engagement rate.

Contact us

Client says about us

 

Trends come and go but results driven strategies are forever

With YashaaGlobal, the possibilities are unlimited to increase your revenue. We are a one stop shop for all of your digital needs. Our leading marketing strategy includes services like Jacksonville SEO, Jacksonville Digital Marketing and Website Design Jacksonville.

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