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A Digital Marketing Company’s main goal is to bring more traffic to its client’s listing, website, or posts. It can be done in one of two ways. The first way is organic traffic, and the other is paid traffic. Paid traffic can be bought by various paid digital options and one of those options is called PPC, Pay Per Click.

What is PPC (Pay Per Click)

Pay per click is a Digital Marketing tool that is used in advertising on a publisher’s website with the help of keywords, to bring traffic to the post, link, or website for the advertiser. For this, advertisers pay, every time their advertisement gets clicked. The keywords are selected according to their importance for the advertisers and the cost of the click is decided by the value of the keyword. The keyword cost is decided according to its search engine value and the advertisers bid on those keywords. Google Ads and Facebook Ads are prime examples of PPC publishers.

When to use PPC?

This is a good tool for achieving a short-term goal. Any company that is working on its digital marketing plan, can think about using this for a short-term traffic boost and a way to increase client engagement. The long-term plan should always be SEO (Search Engine Optimization) and SMM (Social Media Management), but SEO strategy takes time to implement and to show results. In the meantime, PPC can be used for the first-page appearance.

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Pros and Cons of PPC

  • PPC helps you get on the first page without much effort.
  • PPC can be precise in target marketing if you use the right keywords.
  • PPC gives you measurable results with ROI.
  • PPC gives you a clear picture of your Conversion rates.
  • PPC gives you quick results.
  • PPC can actually be affordable.
  • PPC can be helpful for local or global advertisements.
  • PPC can provide better control on your advertisement cost.
  • PPC can be very specific as for Retargeting and Remarketing.
  • PC setup can be complicated.
  • PPC keyword selection can go terribly wrong.
  • PPC has its typical advertisement concerns, most of the people became wary of the advertisements so they simply skip the Ads portion of the search engine and look for organic traffic.
  • PPC is not free.
  • PPC Ads disappear and the first-page appearance disappears along with it when the campaign is over.
  • PPC does not mean click to lead to conversion.

Want to begin a PPC campaign for your company and Digital Marketing Services, connect with our Digital Marketing Experts here

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Reasons to go with YashaaGlobal

  • We are local to you, we are your local digital marketing firm.
  • We strategies according to your needs and your pace.
  • We don’t sublet our work – everything is done by digital experts within the Yashaa Family.
  • We provide your measurable results.
  • We provide you timely reports.
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When can we start?

Whenever you are ready, let’s set up a meeting with Jacksonville Digital Marketing Firm.

Yes, we can. The YashaaGlobal team will have a strategy set up for you and we will update you every step of the way.

Yes, we do. The YashaaGlobal team has digital marketing experts on board who can manage, or help you manage your digital marketing campaign.

Yes, the YashaaGlobal team provides periodic reports as defined by the strategy and the campaign.

The YashaaGlobal team understands that’s a concern for every business owner, but we understand every business is different, and that’s why we do not apply a 'one size fits all' strategy for all of our client’s and we customize every campaign. Let’s talk, let us understand your needs and products then the strategy can define the cost.


Take Your Business Online with The Power of High-Tech Digital Marketing Services.

We are dedicated to empowering businesses with our high-ROI Jacksonville digital marketing services that include Social Media Marketing, Content Marketing, PPC, Email Marketing, Affiliate Marketing, and Inbound Marketing.

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