Tips for converting website visitors to customers
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You have a beautiful SEO-optimized website with gorgeous design and captivating content that is gaining a huge amount of traffic every month. But is that all, you developed the website for? No, right? We are sure, like every other business, your aim is too, to generate good revenue. After all, just a good amount of traffic that comes and goes without utilizing your contact page does not pay your bills. Plus, what is the use of investing so much money in developing a website through which you haven’t seen any increase in sales yet? Complete waste of money and time, isn’t it? Well, not really, a website that ranks well and brings you traffic is of course good and worth your money. You just need to plan it well and use some strategies to convert that traffic into your customers.
Well, as a Digital Marketing Agency Jacksonville as well as a Website Design Company, we know learning to leverage a website to turn a site visit into a sale can be an extremely daunting task. Thus, in this article, we will learn how to make this task more accessible for you. So, keep reading to discover some amazing tips that will help you convert your site visitors to your regular customers. Here, we begin.
Tips for converting your website visitors into your potential customers
Create your buyer personas.
Well, before you begin with anything, try to understand your ideal buyers. Know who they are, where do they come from, and what can you offer them. Create a persona for each of your ideal customers based on his or her likes, dislikes, demographics, triggers for making buying decisions, and more.
You need to analyze why each person would need your product or service and what information do you have that can influence their buying decision.
Identify your selling point.
Every business has its own specialty and you may have it too. Think about how you are different from your competitors and what should be your elevator pitch (a short pitch that you can even get through in a single elevator ride). The idea here is to quickly and effectively communicate your brand message to your customers. Because most of the time too much information can cause your visitors to tune out. Plus, people don’t have so much time to scroll through your pages and content. So, as it is said, less is sometimes more, knowing your elevator pitch is crucial when you are selling online. Thus, it is time to really hone in on what your selling point is and what makes you stand out from your competitors if you have not identified it yet.
Build a relationship with your visitors
It is mostly seen that people are more likely to buy from brands or companies they feel an affinity with. Thus, building a good bond with your visitors is necessary. Allow your visitors to post their queries on your website and make sure to always respond to them. Also, add a comment section under your blogs and ask your readers to comment on their opinions.
The most important point here is to keep your communication clear and simple as it is the cornerstone of every good relationship. For instance, in case, if you are not able to answer your customer queries immediately, be transparent about it and set give away messages like you will get back to them soon.
Well, if you have a review section on your website, you will get both compliments and complaints. Make sure to respond to them politely. There is a good chance that your site visitors will check how you respond to your customers when making their decision to purchase. So, don’t keep the conversation one-way, and keep your customer service team on top of follow-ups. The way you respond to your customers, especially the ones with negative comment will help you show other people how much you actually care about your customers. This will also help you build trust about your brand in your visitor’s minds. Thus, don’t forget to show your visitors that customer’s opinion matters the most for you.
Create a unique destination for your visitors
Well, as said in the introduction, attracting people to your website is great but once they arrive on your website, you need to keep them engaged and encourage them to explore your site. Thus, it is important to design and develop your website with conversion in mind. Ensuring will not only boost your sales from new customers but also lead to repeated purchases from your existing customers.
For this, you need to develop a good end-to-end website experience with a visually pleasing appearance that is streamlined and also easy to use. This will help you engage your users effectively. Also, make sure that your website is informative and relevant to their needs and interests. Plus, keep your navigation simple so that, from the moment someone arrives on your website, he or she should be able to find what they want easily as well as make a purchase within few clicks. Make it intuitive, easy to use, and understand for your users.
Apart from this, make sure that you show your product from several angles through your images and also allow the user to click and magnify it to see greater detail. You can also include drop-down submenus for different areas.
Include a call to action
If a design is what attracts people, then a CTA is something that creates leads. However, make sure that you don’t bombard people with a CTA that drives them to the longest or the most complex content. You can always include a call to action at the end of each level that moves your visitors down to the next, deeper level. Well, as described above your CTA can be a giveaway. For instance, sending a newsletter in exchange for email addresses or asking for a contact number to set up a complimentary consultation.
You can also use verbs like “download the ebook no” or “signup for e-news today” to put your visitors in motion. Also, consider including CTAs like “subscribe to updates” and “try us for free”.
Generally, when a user or visitor visits your website for the first time, he or she is ready to make a purchasing decision. So, putting CTAs like, subscribe to an email help you notify your users about new industry trends and product updates, eventually turning them into a qualified lead where you can easily make a sale.
Additionally, “try us for free” will help you generate demand in your business and create a good contact list of leads. Because people are attracted to free trials and demos and will be willing to give their details in such a case. Once, you get the detail of the users who are trying your product or service for free, make sure to follow up with them to check what they thought of it.
Build your email list and nurture your leads with email marketing
E-mail marketing strategy is one of the most effective ways in internet marketing to boost your conversion rate. Because it is a direct way of marketing that allows you to personalize your emails according to every individual customer. Well, building an email list may sound outdated, but it is still the most effective way and powerful tool to communicate with your customers. It further helps you nurture your leads through the conversion process.
You can include a form on your website where the visitors can submit their e-mail Id. Once, you have a good list of email IDs, you can start segmenting them according to the user interests, likes, and dislikes. Dumping all the emails into a new single list can be one of your biggest mistakes. Because different users have different interests and the more you know your audience, the better you will be equipped to serve them effectively. Hence, this step is crucial as there are different stages in the customer journey.
Once, you are done with it, you can start nurturing your leads with relevant follow-up emails that include great content. Through these emails, you can also try learning as much possible as you can and then tailor your further emails accordingly. This will help you effectively guide your recipients down the conversion funnel easily.
Make sure to have conversion tracking in place
You need to have a system in place to ensure that your efforts are working out and measure the actual results. In order to accomplish this, you can place a conversion tracking pixel on your configuration page. It is one of the easiest and most effective ways as it helps you to see what traffic is generating leads and from where. This way, you will be able to optimize your campaigns better.
Another thing that you can do is to start playing around with your landing pages and split testing with new demographic targeting options. All these will help to know how your paid marketing and advertising is converting and also get an idea about your next strategy.
Eliminate Perceived Risk
Eliminating the uncertainty that customers might have about your service or product is one of the major parts of boosting your conversion rates. You will need to think about what can prevent your website visitors from becoming your customers. Well, mostly it can be their uncertainty. If your customers believe that it is too risky to buy your services or products or they are just unsure, they probably will not think of buying it. Here offering a guarantee will play an important role. You can also offer an easy refund policy; in case you are an e-commerce business to help eliminate any uncertainty that your customer may have about your product.
This will help customers buy your products with confidence and assure them that if they are not satisfied, they have an option to get their money back by returning the product. Thus, increasing your conversions.
Provide a Great Giveaway
This is a great way to get customer details as you can give away something for free in exchange for an email address. However, before beginning with anything, you will first need to figure out what are you going to offer depending on the audience that your business caters to. This will require some research.
If you are an online education service, you can provide free demo lectures, where you can take your visitor’s name, email ID, and contact number while registering. On the other hand, if you are not such a company, you may instead prefer to offer a free PDF where users will be compelled to enter their email addresses and access what you are offering. You address a variety of issues in your PDF. To find some popular topics, you can head over to Ubersuggest. By entering your keywords here, you will get a list of multiple topics and also understand what people are searching for. You can then craft a PDF that covers what a lot of people may be struggling with. Just make sure that you make it valuable and easy to read for your visitors. This will also help you incline people to read anything else that you send them because you have gained their trust with your amazing piece of content.
A great internet marketing strategy can always help you drive a good amount of traffic. But this doesn’t mean that all of that traffic will translate into revenue. Once, you get people on your site, you should be ready with a strategy to convert that traffic. You have to give them a reason to follow through on their purchase.
Well, we, of course, know that converting leads into customers is not an easy task at all. But we hope that after going through the tips mentioned in this article, you must have clearly got an idea of what you need to do in order to create an effective conversion process. If not, we will recommend you to go through this post again and get ready to use those tips to boost your conversion rate.