Landing pages best practices for 2022

Landing pages best practices for 2022
Landing pages best practices for 2022

Landing pages have the ability to drive your prospects to require action and switch them into customers. you’ll be able to use them to maximize your conversions, lower your costs for lead generation, and grow your customer base.

If your goal this 2022 is to urge more leads, then creating landing pages and improving your existing ones should be an integral part of your content marketing say the Web Design Jacksonville experts.

But, building landing pages that convert is less complicated said than done. A good landing page involves more about getting your audience what they’re after and less about flashiness.

So, how exactly are you able to create landing pages that further nurture leads and urge them down the sales funnel?

Ware visiting to share with you the landing page best practices you wish to follow this 2022.

Without any more delays, let’s get started!

In this article we will go through,

What is a Landing Page?

How may a landing page be different from a homepage?

Mobile Landing Page Best Practices

  • Make your forms simple
  • Have a scrolling CTA
  • Contrast your CTA button
  • Use the “Arm’s Length” rule
  • Wrap your CTA in copy
  • Use a specific copy
  • Use just one CTA
  • Create a landing page for each campaign message
  • Testimonials and social proof: Front and center
  • Push the customer through your funnel

What is a Landing Page?

A landing page may be purpose-built web content for the promotion of a selected product or campaign. It’s the page that a visitor ‘lands on’ after clicking on a link in a very marketing email, Google ad, native ad, social media ad or post, or another advertising link.

Landing pages should be conversion-oriented with a selected goal in mind say the Web Design Jacksonville experts. While technically any online page is often a “landing page,” if it’s not created as a campaign-specific page serving a particular purpose, it won’t be effective at gaining conversions.

How may a landing page be different from a homepage?

A homepage is superb for showcasing your company’s main message, mission, and perhaps even some sales-oriented content.

However, to spice up conversion rates of website visitors, you would like far more than an everyday website or homepage. you would like landing pages.

Landing pages specialize in one goal, and you’ll have several landing pages for various campaigns. A landing page has one central Call to Action (CTA), focusing the visitor on the message and driving them to convert. On the opposite hand, homepages have diverse elements and a more general message. A homepage will have several links to different parts of the website, not only 1 main CTA, so it’ll be a more distracting and open-ended experience.

A homepage could be a long-term investment. it’s not updated or changed very regularly. Landing pages are used for focused campaigns, in order that they usually have a shorter ‘shelf life.’ That’s why it’s best to use an internet landing page editor with several templates to settle on from.

This makes it much easier to craft high-converting landing pages quickly without investing in design and coding whenever.

Mobile Landing Page Best Practices

Only 50% of landing pages are optimized for mobile. That means, that 50% of companies are missing out on the fastest-growing market of internet users in the world.

Don’t be that fifty. Here are some ways to optimize your pages for mobile users:

1. Make your forms simple

Make your forms simple
Make your forms simple

Forms aren’t a one-size-fits-all reasonably lead magnet—you shouldn’t be using the identical forms for mobile landing pages as you are doing for desktops.

Why? Forms are tedious to fill out, especially on a mobile device. All you’ve got to try and do is switch from desktop to mobile view with the push of a button and adjust your elements accordingly.

If your forms have lots of dropdown boxes and additional fields, you would possibly find that it’s turning leads off of your landing page.

Less is more when it involves mobile forms say the experts from Website Design Company. If you would like to scale back the quantity of resistance a possibility will show an opt-in form, which means making it as simple as possible for them to opt into your conversion.

You can do that by inhibiting the “extra” fields you may wear on your desktop landing page forms.

Look at your current opt-in form, and delete anything which will be followed up by a member of your sales team later. you must be left with a skeleton form on your mobile landing page, and that’s perfect.

Instapage has the bare minimum of the specified information on its landing page form.

Pro Tip: If you’ll, customize each field to link along with your prospects’ keyboard so it makes it even easier for them to fill out.

Are you requesting a phone number?

Have your form input field automatically switch them to the numerical keyboard after they click the sphere.

Asking for an email? Switch them to their alphabetical keyboard.

We know… smart, right?

2. Have a scrolling CTA

Everyone is obsessive about having a call-to-action (CTA) above the fold. While it’s important on a desktop landing page, it becomes a unique story on a mobile device.

Sure, you must always have a CTA somewhere within the users’ view once they first land on your page.

That way, your conversion goal is usually at the front of your thought process. But rather than just having it above the fold, try having a scrolling CTA on your landing page further.

How it works: When your prospect scrolls down your mobile landing page to read the page copy, your CTA is going to be pinned to the highest of their screen.

This is an excellent way of capturing goal-orientated mobile users. And it’ll save them from scrolling and keeping a copy to seek out your opt-in form, too.

3. Contrast your CTA button

Contrast your website CTA button
Contrast your website CTA button

Do not. We repeat…DO NOT have your CTA button the identical color as your landing page.

Having a CTA button with a contrasting color will help your mobile landing page visitors follow whatever conversion goal you’ve got planned for them.

It’s also easier to link important copies and your CTA together if they’re given a contrasting color.

Remember, mobile users, are on the prowl. Don’t fiddle with amateur blunders like this, otherwise, they’ll bounce.

Take note of the dull landing page on the left. Yawn-worthy!

Pro Tip: ensure your CTA is the right size. A full-width button should measure a minimum of 44 pixels.

4. Use the “Arm’s Length” rule

How many times have you ever arrived on a landing page that clearly hadn’t been optimized for mobile?

It’s probably one of the largest turn-offs for prospects. It gives off the vibe that the corporation didn’t bother making a trial for mobile devices.

And that’s a large thanks to turning customers aloof from ever converting.

Which one is less complicated for the customer to navigate? The mobile landing page on the left isn’t optimized and has tiny text.

It’s not mobile-friendly and will be a large turnoff to anyone who is looking to become a customer.

To avoid this happening, you would like to use the “arm’s length” rule on any mobile landing page before it goes live.

Simple steps:

  • Load your landing page on your mobile device
  • Hold your arm out straight
  • Does everything still appear as if it should from that distance?
  • If it doesn’t, change up whatever doesn’t look 100% Clear
  • Get a second opinion; have somebody else in your team do the arm’s length test furthermore

Pro Tip: Keep any font on your mobile landing page a minimum of 16 pixels in size to form it readable. This can make sure the copy is straightforward to read on mobile devices.

5. Wrap your CTA in copy

If you’re trying to convert users on a mobile device, chances are high that you’ve dramatically reduced the copy on the landing page, too.

Less copy means you would like to be smarter about the psychology of your conversion.

This is where you’ll use your CTA to extend conversions by wrapping it within the copy.

Make your CTA pop by putting a supporting statement underneath it.

Doing this may help in two ways.

Firstly, it’ll cut up your copy into a double whammy: a conversion goal paired with a supporting statement.

Secondly, it’ll help to speak what you wish your landing page visitor to truly do, without breaking apart the look of the page

B2B Landing Page Best Practices

Landing pages still be one of the highest 5 challenges for B2B marketers.

Here are five ways you’ll overcome the challenge and boost your conversions:

  • Use a specific copy

If a customer is observing your landing page, they aren’t just beginning their buyer journey… they’re in the middle of it. So don’t include a copy on your landing page that talks about stuff you’d normally have at the start of the customer journey. the likelihood is, that they already know.

That’s how they ended up fait your landing page and why they aren’t on your homepage.

Not having a particular copy to go with a landing page is one every of the largest mistakes B2B companies makes.

You’re genuinely wasting your own conversion efforts if you’re duplicating your copy from your homepage to your landing page.

Instead, use landing page copy to push your prospect within the direction you wish them to travel.

  • Use just one CTA

The main reason landing pages are so damn efficient is that they need one focus.

It might be that a visitor has landed there to download a free eBook. Or sign on for a shot. Or take a product with a limited-time offer.

Whatever it’s, the landing pages that do the simplest job are those that follow the 1:1 ratio: one landing page for one conversion goal.

So if you’ve got a landing page that’s telling results to do quite one thing, there’s a giant chance lots of them aren’t visiting do either. 

Instead, you’ll confuse them.

If a visitor was led there to the landing page on the promise of a brand new bank account deal, what does one think their reaction was after they were faced with this beast?

There are two main CTAs and an ungodly amount of other links and choices for the user.

All of the links are within the same color too, so you’re given no direction on what to click.

It’s overwhelming and most of all… it distracts the user from fulfilling your conversion goal.

  • Create a landing page for each campaign message

This is alarming. A whopping 52% of B2B ads point to the business’s homepage, rather than a passionate landing page.

This is the cardinal sin of landing page optimization. Because someone who’s just clicked on your ad for a free trial of a selected product has just landed on your homepage. Where you’re offering everything.

Instead of pointing everyone to your homepage, you would like to be funneling users to dedicated landing pages that give them access to the merchandise they clicked on.

That means for each unique ad you’ve got running, you would like a zealous landing page if you would like to spice up your conversions. Otherwise, you’re just throwing your money away.

Pro Tip: confirm you’ve done everything possible to spice up the conversion rate and to present your customers a straightforward thanks to getting in reality with you.

How? Install a callback widget that analyzes the behavior of your website visitors and prompts an instantaneous call when the visitor is possible to convert.

  • Testimonials and social proof: Front and center

If you don’t have any stellar testimonials from current customers, go and acquire some. Right now.

Social proof is one of the best ways you’ll boost conversions on your landing page.

By showing customers that other businesses are willing to rave about your product, you’ll be ready to build trust and credibility in your brand.

And the bigger the brand within the testimonial, the better.

Almost all of his landing pages boast phenomenal figures including quite 3000 positive reviews from his actual students a number of which are well-known entrepreneurs.

Pro Tip: If you’ve got a client who you recognize loves your product, ask them for a testimonial yet as a headshot you’ll use it. People connect more with a testimonial if they’re ready to put a face to a reputation. Bonus points if you’ll catch on from a company’s key decision-maker.

  • Push the customer through your funnel
Push the customer through your funnel
Push the customer through your funnel

With B2B landing pages, you’ve got a novel opportunity to push customers through your funnel at a faster pace.

If you optimize your landing page to its full potential, you’ll be able to lead your prospect through several stages of the customer journey by employing a single page.

Case in point: PIM on Clouds.

Okay, so they’re treading the road with our “one call to action only” rule by offering “choose plan” or “ask for pricing” CTAs.

But what they are doing to try to do is build interest in their service and guide their prospects through an inventory of features and benefits. 

Here are some tips on how can you convert your website visitors into customers.

Landing pages can greatly help boost your customer page. So make sure that your page is designed in such a way that delights the viewers so that they continue to come back.